In a fast-moving and unprecedented market, we’ll look at the drivers of change and offer some ideas on how to make the most of your time and budget in the current (and future) environment. 

Hear direct from IE Business School on the challenges they faced and the new approaches they have made in response; as well as Andy Roughton (MD at GMAC Media Solutions) as he discusses what schools are saying to them, and offers some ideas that have worked for others.  

Join us on February 25th for a free, live webinar!

GMAC Connect Presents:  Evolving the Marketing Mix with Tightened Budgets and Changing Priorities

Webinar Details

Date: Thursday, February 25, 2021

Time:  11:30 AM (EST)  (calculate your local time)

Duration: 60 minutes: 45-minute presentation discussion & 15-minute Q&A

Key Takeaways:

  • Understand new options are available
  • Gain insight into how other schools are adjusting
  • Identify ways to maximize your assets



Paula McKay, Director, Client Success, GMAC

Andy Roughton, Managing Director, BusinessBecause & GMAC Media Solutions

Jessica Zimmerman, Senior Global Marketing Manager, IE Business School, IE University

Ana Vega, Head of Marketing - Conversion & Retention, IE Business School, IE University