In a fast-moving and unprecedented market, we’ll look at the drivers of change and offer some ideas on how to make the most of your time and budget in the current (and future) environment.
Hear direct from IE Business School on the challenges they faced and the new approaches they have made in response; as well as Andy Roughton (MD at GMAC Media Solutions) as he discusses what schools are saying to them, and offers some ideas that have worked for others.
Join us on February 25th for a free, live webinar!
GMAC Connect Presents: Evolving the Marketing Mix with Tightened Budgets and Changing Priorities
Date: Thursday, February 25, 2021
Time: 11:30 AM (EST) (calculate your local time)
Duration: 60 minutes: 45-minute presentation discussion & 15-minute Q&A
- Understand new options are available
- Gain insight into how other schools are adjusting
- Identify ways to maximize your assets
Paula McKay, Director, Client Success, GMAC
Andy Roughton, Managing Director, BusinessBecause & GMAC Media Solutions
Jessica Zimmerman, Senior Global Marketing Manager, IE Business School, IE University
Ana Vega, Head of Marketing - Conversion & Retention, IE Business School, IE University